elements of event design

The Plannery Event Design - from inception to reality

JJ-BeforeAfter.jpg

We’ve previously showed you some examples of how our event design services go from mood board, to action and reality. We have another one to show you this week, from Janine and Jenevieve’s wedding at The Torpedo Factory. Janine and Jenevieve loved how unique the Torpedo Factory was and wanted to play on that artsy vibe. They liked how modern the factory felt, and that it housed actual working art spaces, so Kim incorporated some of those feelings into the imagery in the moodboard. They both loved purples and blues but also wanted to add a warmer color for contrast. Lastly, they were really into playing up the lighting in the space, and wanted a more organic flower style that incorporated several colors. 

As you can see, the florist took this mood board and created lush, romantic, organic pink and purple flower arrangements, both for the ceremony and the centerpieces. We incorporated candles, darker lighting, and pink uplighting to bring a romantic feel to the space. They also took the artsy vibe of the venue - the painting/brush stroke element in the mood board - and brought that into their printed materials (like their escort cards, pictured here), and also used romantic cursive writing. Finally, their family and wedding party wore shades of purple as well, to tie in with their color theme.

Hopefully this side by side comparison, as well as some other photos below help to give you a sense of how this mood board can be a real guide to execute a look and feel for your day! You can learn more about our design services here!

Photos by Shawnee Custalow

The Elements and Principles of Event Design

For our first wedding design post, let’s start with the basics and discuss the elements and principles of design.

As a graphic designer, this was the first thing I learned in school, and it’s relevant to any design field-- including event design.

The elements of design are the pieces that make up design. There are six elements:

  • Color: light reflected off objects.

  • Line: a mark with greater length than width

  • Shape: a closed line. Shapes are flat.

  • Form: a 3-D shape

  • Texture: surface quality that can be seen or felt

  • Space: the area between or around objects.

 

The principles of design are how the elements are used together to make a complete piece of work. Let’s look at real wedding images to help define some of the more prominent principles:

1. Balance: the distribution of the visual weight of objects, colors, texture, and space. Here, balance is created with the long rectangular tables, paired with the smaller round tables.  

Photo by Olivia Jacob

Photo by Olivia Jacob

2. Proportion: when all parts of design (size, number) relate well to each other. At this wedding, the tall floral arrangements fill the space between the tabletops and the ceiling, giving the room and decor a sense of proportion to each other.

Photo by Charles Archambault

Photo by Charles Archambault

3. Emphasis: the part of a design that catches your attention. At Julia and Phil’s wedding the white globe lanterns are the largest piece of design and immediately draw your eye up into the reception space.

Photo by De Neuva Photography

Photo by De Neuva Photography

4. Movement: the path your eye takes around a design or space. At Katelyn and Matt’s wedding their florist added bunches of flowers at the top of each column in the tent and floral globes at the peak of the ceiling. This helps guide your eye around the entire reception space.

Photo by Jessica Latos Photography

Photo by Jessica Latos Photography

5. Repetition: when an object is repeated. This can create patterns and help the design feel cohesive. At Nisha and Derek’s wedding, their custom table runners were placed at every table, creating a pattern and making the room feel cohesive. The string lighting is also an example of repetition in the space.

Photo by Photo Lady Love

Photo by Photo Lady Love

6. Variety: the use of several elements to hold your attention and guide your eye. This wedding incorporated plenty of variety! They’ve woven together many complementary colors, different style plates, and mismatched chairs. It adds interest and personality.

Photo by De Neuva Photography

Photo by De Neuva Photography

7. Unity: a feeling of harmony between all parts of a design, which creates a sense of wholeness. At this wedding, they chose a neutral palette of tans and greens. The burlap tablecloths paired with tins of garden-like greenery create a cohesive modern-rustic look that doesn’t feel overdone.

Photo by Amber Wilke

Photo by Amber Wilke

There are many different ways to incorporate design principles into your wedding, so don’t be overwhelmed! Just being aware of them will help you better communicate your design vision to your vendors. But, if you’re still not confident you can execute your design vision on your own, check out The Plannery’s design services. We’d love to help!

Our next post will dive into everyone’s most discussed element of design: color!