wedding design

The Plannery Event Design - from inception to reality


We’ve previously showed you some examples of how our event design services go from mood board, to action and reality. We have another one to show you this week, from Janine and Jenevieve’s wedding at The Torpedo Factory. Janine and Jenevieve loved how unique the Torpedo Factory was and wanted to play on that artsy vibe. They liked how modern the factory felt, and that it housed actual working art spaces, so Kim incorporated some of those feelings into the imagery in the moodboard. They both loved purples and blues but also wanted to add a warmer color for contrast. Lastly, they were really into playing up the lighting in the space, and wanted a more organic flower style that incorporated several colors. 

As you can see, the florist took this mood board and created lush, romantic, organic pink and purple flower arrangements, both for the ceremony and the centerpieces. We incorporated candles, darker lighting, and pink uplighting to bring a romantic feel to the space. They also took the artsy vibe of the venue - the painting/brush stroke element in the mood board - and brought that into their printed materials (like their escort cards, pictured here), and also used romantic cursive writing. Finally, their family and wedding party wore shades of purple as well, to tie in with their color theme.

Hopefully this side by side comparison, as well as some other photos below help to give you a sense of how this mood board can be a real guide to execute a look and feel for your day! You can learn more about our design services here!

Photos by Shawnee Custalow

How to Pick Your Wedding Colors

Arguably the most prominent element of design is color. It’s what most design clients want help with—whether it’s choosing a main color, or making sure secondary colors work together with the main color to create a mood or feeling.

With so many colors it can be hard to know where to start when trying to decide on a color scheme. Here are a few of the questions I would ask at a design consultation to help narrow down colors:

What kind of mood do you want to set at your wedding? Casual, glamorous, playful, fun?

Have you already chosen our venue? What does it look like, and what colors are already there?

What colors are you most drawn to?

What colors are you least drawn to?

What season is your wedding taking place?


What colors are brought about in your mind after answering these questions? Color is a very personal and unique experience—no color combination is inherently wrong. Of course, some colors clash when used together, and some are displeasing to the eye, but it’s ALL personal preference. So don’t overthink it!


There are many, many ways to mix and match colors. Without going too far into the nitty gritty details of color theory, let’s focus on these three attributes of color: hue, tints, and shades.

Hue: The main property of color. How we describe colors. Ie. red, orange, yellow, green, blue, purple, etc.

Tint: White is mixed with a hue.

Shade: Black is mixed with a hue.

Knowing this basic terminology will help you better communicate your color preference with your vendors. Which brings us to....

Why being specific about your color preference is important.

When talking with your vendors, it’s critical to be specific about the colors you want in your wedding. Just saying you want green and pink incorporated can mean different things to different vendors. Emerald green or spring green? Magenta or dusty pink? The more adjectives you use to describe your colors the better your vendors will be able to narrow down exactly what color you mean. Then, on your wedding day you won’t be surprised by a color you didn’t want included.

Remember, don’t overthink your color choices. If you like the combination, go for it and be specific when communicating it.

Happy color picking!

Event Design in Action

As many of you know we launched an event design branch at The Plannery recently. Ann and Stephen were one of our first test subjects (!), so I thought it would be fun to take a look at how their moodboard from Kim came to life. Ann and Stephen wanted a colorful, modern wedding to fit in with their somewhat unique venue, Clarendon Ballroom. Kim came back to them with some beautiful bold colors in various shades of pink along with a deep blue, and accented by gold and green. As you'll see, Ann's bridesmaids dresses played into the darker pink tone, while her florist brought out the brighter pinks and green accents. We went with the dark blue linens which perfectly matched Kim's design board - as did Stephen's suit! The gold chairs, and gold table numbers were great gold accents - and though we didn't get photos of it, they served sparkling rose to their guests pre ceremony!

Please be sure to ask us about our design services whether you're a coordination or planning client!

Photo by Shandi Wallace

Photo by Shandi Wallace

Photo by Shandi Wallace

Photo by Shandi Wallace

The Plannery Event Design - the details

KM-all For those of you who have been following along this week, we've been rolling out the exciting new event design services we'll now be offering as add-ons here at The Plannery. Below are more details, and you can also always find even more info here!

Moodboard Design:

Can be added to any of The Plannery’s planning packages. This design option is for the couple who likes to do more of their own design work, but needs help narrowing down a visual theme. About five months out from your wedding date, we’ll set up a meeting to go over your style, likes and dislikes, and colors. After this discussion, Kim creates a one-page moodboard filled with cohesive images and colors that convey the overall mood you’re looking for at your wedding. Once you’re happy with the direction of the moodboard, you’ll use it to convey your style and colors to your creative vendors. It also helps you make design decisions on your own that fit the visual theme. Exact Pantone color codes are provided so you and vendors use the same colors throughout. Kim will be available for unlimited email correspondence if you need help making decisions.

Full Design Plan:

Can only be added to The Plannery’s full or partial planning package. With this option you’ll receive everything that comes with creating the moodboard (see above), plus a multi-page PDF with exact specifications for all things design. We’ll start the design process seven to eight months out from your wedding date. Sample pages could include designs for invitations and paper products, florals, tabletop settings, place card display, ceremony setup, attire, and any other details you’d like included. The design plan includes links for where to buy any miscellaneous decor and other items that have been specified.


More about Kim - The Plannery's new event designer

Photo by Jay Westcott  

Today I'm excited to tell you a bit more about Kim, our new event designer!

A trained graphic designer and a lover of all things visual, Kim’s favorite parts of planning her own wedding included picking flowers, invitation styles, colors, and wrangling various design elements.

Her eye for design and penchant for organization led to many of Kim’s friends tapping her for design advice when planning their weddings—which led her to realize she could share her skills with others! Looking for a way to broaden her design expertise, she reached out to Katie (who she had hired as her month-of coordinator) to see if she’d be interested in starting a design arm of her company. Katie loved the idea and after a few planning meetings and emails (OK, a lot of emails!) event design at The Plannery was born.

Kim holds a B.A. in Media Arts and Design from James Madison University and is currently a full-time graphic designer at a large consulting firm. She contracts with Katie for clients interested in adding design services on top of a general planning package. She currently lives in Fairfax with her husband in their newly purchased townhouse that she’s enjoyed decorating. In between her day job and wedding designs, Kim enjoys going to barre classes, watching documentaries on Netflix, and discussing Myers-Briggs personality types. She’s an ISFJ, if you’re wondering!