wedding mood board

The Plannery Event Design - from inception to reality


We’ve previously showed you some examples of how our event design services go from mood board, to action and reality. We have another one to show you this week, from Janine and Jenevieve’s wedding at The Torpedo Factory. Janine and Jenevieve loved how unique the Torpedo Factory was and wanted to play on that artsy vibe. They liked how modern the factory felt, and that it housed actual working art spaces, so Kim incorporated some of those feelings into the imagery in the moodboard. They both loved purples and blues but also wanted to add a warmer color for contrast. Lastly, they were really into playing up the lighting in the space, and wanted a more organic flower style that incorporated several colors. 

As you can see, the florist took this mood board and created lush, romantic, organic pink and purple flower arrangements, both for the ceremony and the centerpieces. We incorporated candles, darker lighting, and pink uplighting to bring a romantic feel to the space. They also took the artsy vibe of the venue - the painting/brush stroke element in the mood board - and brought that into their printed materials (like their escort cards, pictured here), and also used romantic cursive writing. Finally, their family and wedding party wore shades of purple as well, to tie in with their color theme.

Hopefully this side by side comparison, as well as some other photos below help to give you a sense of how this mood board can be a real guide to execute a look and feel for your day! You can learn more about our design services here!

Photos by Shawnee Custalow

The Plannery Event Design - the details

KM-all For those of you who have been following along this week, we've been rolling out the exciting new event design services we'll now be offering as add-ons here at The Plannery. Below are more details, and you can also always find even more info here!

Moodboard Design:

Can be added to any of The Plannery’s planning packages. This design option is for the couple who likes to do more of their own design work, but needs help narrowing down a visual theme. About five months out from your wedding date, we’ll set up a meeting to go over your style, likes and dislikes, and colors. After this discussion, Kim creates a one-page moodboard filled with cohesive images and colors that convey the overall mood you’re looking for at your wedding. Once you’re happy with the direction of the moodboard, you’ll use it to convey your style and colors to your creative vendors. It also helps you make design decisions on your own that fit the visual theme. Exact Pantone color codes are provided so you and vendors use the same colors throughout. Kim will be available for unlimited email correspondence if you need help making decisions.

Full Design Plan:

Can only be added to The Plannery’s full or partial planning package. With this option you’ll receive everything that comes with creating the moodboard (see above), plus a multi-page PDF with exact specifications for all things design. We’ll start the design process seven to eight months out from your wedding date. Sample pages could include designs for invitations and paper products, florals, tabletop settings, place card display, ceremony setup, attire, and any other details you’d like included. The design plan includes links for where to buy any miscellaneous decor and other items that have been specified.


More about Kim - The Plannery's new event designer

Photo by Jay Westcott  

Today I'm excited to tell you a bit more about Kim, our new event designer!

A trained graphic designer and a lover of all things visual, Kim’s favorite parts of planning her own wedding included picking flowers, invitation styles, colors, and wrangling various design elements.

Her eye for design and penchant for organization led to many of Kim’s friends tapping her for design advice when planning their weddings—which led her to realize she could share her skills with others! Looking for a way to broaden her design expertise, she reached out to Katie (who she had hired as her month-of coordinator) to see if she’d be interested in starting a design arm of her company. Katie loved the idea and after a few planning meetings and emails (OK, a lot of emails!) event design at The Plannery was born.

Kim holds a B.A. in Media Arts and Design from James Madison University and is currently a full-time graphic designer at a large consulting firm. She contracts with Katie for clients interested in adding design services on top of a general planning package. She currently lives in Fairfax with her husband in their newly purchased townhouse that she’s enjoyed decorating. In between her day job and wedding designs, Kim enjoys going to barre classes, watching documentaries on Netflix, and discussing Myers-Briggs personality types. She’s an ISFJ, if you’re wondering!



Announcing - Event Design with The Plannery!

ND-moodboard-v3edit Event design is coming to The Plannery!

Many of you know that ever since the beginning, I have always viewed myself as a logistics-only person. While I do think I have a fairly good eye, and I've obviously learned a lot over my years of planning weddings about what works well and what doesn't, I have never studied design. I often get the question from potential clients as to whether I also do event design. And that answer, for a long time, was "no." Not considering myself anything close to an expert in the area of design, I've never felt comfortable calling myself an event designer. But I was disappointed that I couldn't provide those services to my clients.

And then Kim came along. I actually coordinated Kim's wedding. She was awesome to work with, and did some amazing DIY design pieces for her own wedding (see here). She reached out to me post-wedding to express her interest in partnering with The Plannery. She, unlike me, is an actual designer. As in, she holds a B.A. in Media Arts and Design and is a full time graphic designer - she therefore has a killer eye and is great at creating cohesive visual plans for event design.

As many of my current clients know, we've been testing out the relationship and the process this past year. Slowly rolling it out to see what works and what doesn't, and whether clients were even interested!

And so I'm thrilled to finally announce that The Plannery will officially be offering some great add-on packages to our current services to those interested in event design assistance. Many of my clients are very hands-on, but find they want resources and assistance to narrow down decisions. We're taking that same approach for event design and I'm really excited to offer my clients these new design options! More info is on our website now, and we'll be doing a series of blog posts this week to tell you more, including hearing from Kim herself and more details on the services!